12 Months of Marketing - Marketing Ideas, Events and Promotions

Buy the Book [Purchase 12 Months of Marketing] Release Date March 2010 Read more about the book [click here] The NEW 2011 Calendar is available! [Purchase 2011 Salon and Spa Marketing Calendar] You'll want this one well in advance of the new year; it contains hundreds of never before published marketing and promotional ideas to help you develop and unleash a growth mentality within your business— for years to come. Subscribe to Email Newsletter 2011 Calendar: Wholesale/educational and bulk copy pricing is available for orders of 500 and up to allow for resale, gift to distributor's top clients (or all clients), graduation gift for beauty schools, etc. Contact me for more details. It's going to be a great year! 12 Months of Marketing for Salon and Spa (book) by Elizabeth Kraus PRESS KIT / MEDIA RELEASES: Beauty/Cosmetology Schools [click] Salon/Spa Distributors [click] Beauty Industry Publications [click] Become a 'fan' on Facebook RESALE/DISTRIBUTION Distributors: The growth strategies in 12 Months of Marketing transcend manufacturer lines and strengthens your brand and your relationship as a growth-advisor to your clients. Understanding the unique needs of distributors to 'be the brand' for their salon and spa clients regardless of manufacturer's lines represented, this publication is available to Distributors for resale or in cooperative development of a Co-Branded "calendar" style version for resale to your salon and spa clients. Contact the author for Distributor (for resale) Pricing MANUFACTURERS Contact the author for a proposal for a 12 Months of Marketing specifically relative to your product lines, corporate brand and brand personality. MORE PRODUCTS & SERVICES AVAILABLE Website Packages From basic to bundled website design and hosting, administration and e-mail marketing packages available E-Mail Marketing Services, Hosting & Contact Management Original Logo Design Services Catalog or Magazine Design, Layout &/or Printing Services Menu Layout and Printing Business Cards Note Cards Salon or Spa-Branded Promotional Products Commercial Printing Services If you have a print-ready project and just need a commercial printing quote, we are happy to provide you with a no-markup quote directly from my first choice in printers, Lithtex NW \| lithtexnw.com. In my humble but experienced opinion -- Lithtex NW provides the best quality offset printing services at fantastic rates. They have saved my clients time and money! They don't tell you how long it's going to take to print your project - they ask when you need it. They are a great choice for full color projects including bi-monthly brochures, magazines and catalogs. In fact - you'll find their pricing and service in this area to be nearly unbeatable! Get a no-markup commercial printing quote here for your next project.		October 2010 Style, Strategy and Marketing Savvy Newsletter including 2 new original articles: The Bait-and-Switch of the Profit Promise Lure and What's so Special about You? along with another great mix of style, inspiration and success strategies - enjoy! October 12.2010 - Top 12 Holiday Merchandising Tips 12 Tips for creating effective, engaging holiday merchandising to stimulate sales this holiday season or any time during the year! [Click here] Adapted from the Top 12 Visual Merchandising Ideas on the website theretailersadvantage.com. September 2010 Style, Strategy and Marketing Savvy Newsletter with ideas, inspiration and more- [click here] September 27.2010 - Quick Merchandising Tip #5: Show them how it would look at home - read the whole post online at savvystylist.net. September 24.2010 - Sneak Peek at January Contents of the 2011 Salon and Spa Marketing Calendar at savvystylist.net. September 23.2010 - Wherever you go, there you are! Read my blog post: The Andy Griffith Guide to Dressing in Public September 21.2010 - Top 5 Fall Color Marketing Ideas for Salon and Spa Summer is over (well, what summer we had; this year Seattle lived up to reputation!) and it's time for your customers to get out warmer clothes - warmer in color as well as weight - for fall. Read online on the 12 Months of Marketing blog. September 3.2010 - My Top 5 Marketing Ideas for Sept. Responsible Pet Owner's Month: Cross market with a local veterinarians office, pet store, animal trainer or groomer (or all of the above) Create combined pet and owner’s ‘grooming’ hours as a one-time gimmick or on an on-going basis with a mobile groomer Add pet care or “bling” products to retail offerings Reward or facilitate/sponsor pet adoptions through local shelter or humane society Hold charity event for or donate portion of specific sales to local shelter or animal emergency services/hospital August 2010 Style, Strategy and Marketing Savvy Newsletter with ideas, inspiration and more, including links to a fresh hairstyle, marketing ideas and strategies for leadership success - [click here] August 5.2010 - (love this) Attempt the impossible in order to improve your work. Bette Davis August 2010 - Stop the Bleeding! [read] I told the doctor that I broke my leg in two places. He told me to stop going to those two places. (Henny Youngman). It’s a ridiculous concept; that we would return time and time again to a place where we know we are going to get hurt, but I submit to you that in business, we do it all the time. You can spot a broken leg via x-ray (and sometimes even without one); but the injuries I’m talking about don’t show up to the naked eye, which may be why we neither treat nor work to prevent them. What am I talking about? We constantly allow individuals within our businesses to ‘injure’ or even ‘kill’ initiatives, employee morale, customer relations and more. (Original article by Elizabeth Kraus) [Click here] to read the whole article. My 5 Must-Reads for Summer 2010 My 5 "Must-Reads" for this summer (and why I chose each one) - [click here] MORE EXTRAS and IDEAS I just love this. Used by Nelson Mandela in his 1994 Inaugural speech: Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that frightens us most. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, and famous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that people won't feel insecure around you. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in all of us. And when we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.



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